Interlock USA Launches New Web Site to Showcase New Products

Interlock USA, a full-service window and door hardware supplier based in Reno, Nev., has launched a new Web site to refresh its brand image and showcase several new product lines.

“This economy has been extremely tough on the fenestration industry, making it critical for manufacturers to focus on creating the most sophisticated products on the market if they want to remain competitive,” said Axel Husen, president and CEO of Interlock USA. “While innovative product development has always been our key focus, we knew we needed sophisticated marketing tools to effectively convey our products’ appeal. We wanted to create a Web site that faithfully represented our products and our brand.”

The new Web site focuses on creativity, interactivity, usability and originality. With intuitive navigation, intelligent design and dynamic product viewing capabilities, the site conveys the timeless appeal of the products it showcases. Set against deep hues of charcoal and graphite, the focus is constantly on the products themselves, while reflections and light are used to add greater dimension and luminosity. Moreover, the theme of the Web site and new marketing campaign highlights physics and engineering—the core practice behind product development at Interlock USA.

The site, however, is more than a product showcase. It serves as an international portal for prospects, customers and partners alike. The site connects to SIEGENIA-AUBI and KFV Karl Fliether GmbH & Co. KG, Velbert (KFV), Interlock USA’s European hardware manufacturing partners; as well as parent company ASSA ABLOY; and Strybuc, a distributor site. The site also serves a conduit for customer service inquiries and product engineering discussions.

As part of an ongoing effort to build industry-wide relationships and roll out new products, the Web site features an email sign-up to capture prospective leads for generating future Web-based marketing campaigns.