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A New Level of Strength and Durability—for Products and Partnerships
RENO, Nev. (June 30, 2009) – Starting July 1, 2009 Interlock USA, a full-service window and door hardware supplier based in Reno, Nev., will be the only North American distributor of window and door hardware solutions manufactured by the Siegenia-Aubi group, consisting of the companies SIEGENIA-AUBI KG, Wilnsdorf (SIEGENIA-AUBI) and KFV Karl Fliether GmbH & Co. KG, Velbert (KFV), based in Germany.
“The focus is on quality,” said Adrian Vicker, divisional managing director of Siegenia-Aubi in the United Kingdom. “We have chosen to streamline our sales and marketing effort through dedicated partnerships. Our goal is to have a North American partner who can offer insight into their market, develop a clear sales strategy, and execute it.”
The new strategy encompasses joint marketing campaigns, co-branded collateral, and a collaborative presence at industry events and trade shows, as well as open communication between the two companies with regard to new product development.
“We are constantly launching new product lines and improving existing solutions,” said Karel Schwengler, international sales and export manager of Siegenia-Aubi. “As a global company, we rely on our distribution partners to act as our sales teams and, as such, they need to have in-depth knowledge and understanding of our products.”
Among the new developments is E-Look—an environmentally friendly, high corrosion-resistant hardware finish developed by SIEGENIA-AUBI. Featuring superior wear resistance, E-Look solutions have passed more than 1000 hours in salt spray testing making them ideal for even the most extreme applications, including harsh coastal environments. Interlock USA is in the process of offering E-Look as standard on all of its European hardware solutions.
“Offering superior corrosion resistance adds significant value to our solutions,” said Axel Husen, president and CEO of Interlock USA. “We’re excited to combine efforts with SIEGENIA-AUBI and KFV, not just in terms of distribution, but also in the area of new product development. This partnership allows us to expand and improve our product offering to our North American customers by incorporating the most advanced technology in the world.”
Interlock USA, SIEGENIA-AUBI and KFV will be showcasing their products as exhibitors at GlassBuild 2009 in Atlanta, GA, September 30 – October 2.
About Interlock USA
Interlock USA, Inc., is an ASSA ABLOY Group company based in Reno, Nev. Incorporated in December 2004, Interlock is one of North America’s leading window and door hardware manufacturers. The original inventor of the automatic sash lock system for vinyl windows, Interlock is known for working closely with window and door manufacturers to create innovative designs that differentiate their products from the competition. Interlock’s key competitive strengths as a distributor are sales and marketing, distribution, logistics, product management, technical support, application engineering, product bundling and cross selling. For more information about Interlock products and services, visit www.interlockna.com.
About Siegenia-Aubi
Siegenia-Aubi KG, based in Germany, is one of the world’s leading manufacturers of window and door hardware, ventilation systems and building technology. The result of a merger between Siegenia-Frank KG and Aubi Hardware, the company now has more than 1,900 employees in Germany, Europe and Asia. The company is known worldwide for innovation, high-quality products and top logistics with excellent service. For more information about Siegenia-Aubi products and services, visit www.siegenia-aubi.com.
About KFV
KFV is a company of the SIEGENIA-AUBI group. KFV provides a comprehensive range of products for modern locking systems, such as key-operated and latch-operated multi-point locks in addition to motor-driven locking systems and accessories. The company is comprised of approximately 600 employees at their headquarters in Germany and international agencies throughout the world. For more information about KFV products and services, visit www.kfv.de.
